This weekend at the Dolce & Gabbana Spring 2016 show in Milan, models walked down the runway taking selfies with the attendees. “Be part of this unique fashion moment!” the announcement over the runway read. From high fashion to Hollywood, selfies are longer just for tweens and Kardashians. With all that picture taking and sharing, cosmetics companies have scrambled to make HD-quality products to keep up with the unforgivingly clear camera technology. These days, selfie-enhancing beauty products have replaced their HD-quality predecessors. You’re not worrying about how clear your skin looks — you’re also worried about the luminosity, the external lights, and of course, the #likesforlikes. Kylie Jenner’s makeup artist, Ariel Tejada, who she discovered on Instagram, tells Yahoo Beauty that you need to start with great skin for a perfect selfie beauty look. “All the women I work with have amazing skin already,” he says. But even if you’re not a household name with 37 million Instagram followers and a livestream dedicated to yourself, you can still reap the benefits of selfie makeup. CoverGirl, in fact, recently told the New York Times that the brand uses iPhones to test foundation finishes.
“To take a proper selfie, you want to diffuse the flash of the light or the light around you in order to put your best face forward,” Jerrod Blandino, co-founder and CEO of Too Faced Cosmetics tells Yahoo Beauty. The youthful niche brand launched a palette of Selfie Powders ($36) this year, which comes in three different shades that act as “filters.” He recommends looking for products that have light refracting and fracturing properities because they give a blurring effect, like a filter. And you don’t have to worry about wasting your selfie-specific makeup on days when you’re feeling especially self-promotional. “In most office buildings you are under synthetic lights,” Blandino notes. It turns out using makeup that refracts the light from your florescent bulbs on the ceiling is flattering in person too.
Celebrity makeup artist Patrick Ta, who credits Instagram for helping him promote his work with celebrities like Gigi Hadid and Shay Mitchell (both noted selfie aficionados), also advises finding natural sunlight to directly hit your face when you’re taking selfies. “Try finding a window and standing directly in front of it,” he advises. “The wall colors around the windows also play a big factor in getting the perfect selfie. I personally look for white walls because I feel like when other colors reflect on makeup it makes it look complete different from what I intended.”
If you’re ready to take the perfect selfie, check out these 17 products that will enhance your shot: