Akshay Kumar, Riteish Deshmukh and Bobby Deol starrer Housefull 4 took a good opening though fell short of expectations, Rajkummar Rao starrer Made In China and Taapsee Pannu and Bhumika Chawla starrer Saand Ki Aankh opened to dismal response in Pre-Diwali phase at the box office.
The Akshay Kumar, Bobby Deol, Riteish Deshmukh, Kriti Sanon, Kirti Kharbanda and Pooja Hegde starrer Housefull 4 opened on a good note in the morning shows across India but could not pick post afternoon as the most of the country were busy with Diwali shopping.
Housefull 4 had generated curiousity among the audience as it was coming at the right time of Diwali festival celebration. The songs have created quite a buzz while the team is travelling places for aggressive promotions which has led to an opening of 40% in the morning shows which is better than Ae Dil Hai Mushkil, Shivaay and Krrish 3. The early reviews have been outright negative which hampered the collections along with Pre-Diwali phase which is generally considered dull.
Despite all the short comings, Housefull 4 managed to generate an opening somewhere between Rs 18-19 crore from 3900 screens which will be the second largest opening film of Diwali festival after Ajay Devgn starrer Golmaal Again (Rs 30.10 crore). The comedy drama is now the 9th best opening film of 2019 after WAR, Bharat, Mission Mangal, Saaho, Kesari, Kabir Singh and Gully Boy and 6th best opening film of Akshay Kumar after Mission Mangal, Gold, Kesari, Singh Is Bling and 2.0. Housefull 4 is also the highest opening film of the franchise beating the previous record of Housefull 3 (Rs 15.25 crore)
The budget of Housefull 4 is Rs 125 crore (Production Cost: 100 Crore including the salary cost, Prints & Advertising Cost: 25 Crore)
Made In China
While the trailer of Made In China looked promising, the clash with Housefull 4 had hurt its collection at the ticket window which led to an occupancy of just 5-10% in the morning shows. Even though the reviews of comedy drama was good and the word-of-mouth reviews was positive, the collections did not pick up in the evening and night shows.
As per early estimates, the comedy drama collected a poor Rs 1-1.50 crore on its first day.
Saand Ki Aankh
Produced by Anurag Kashyap, Saand Ki Aankh is based on a true story of the oldest sharpshooters Chandro and Prakashi Tomar played by Bhumi Pednekar and Taapsee Pannu. The occupancy range is very low ranging between 2-5% in the morning shows.
Saand Ki Aankh got the best reviews among the three films released but earnings did not pick up later in the day, ending with somewhere between Rs 50 lakhs-Rs 1 crore from 1061 screens.
The budget of biopic drama is Rs 28 Crore (Production Cost: 22 Crore, Prints & Advertising Cost: 6 Crore)
All three films should start doing well post-Diwali which is Monday and has 5 days to mint good money.