BTS is ruling not only the K-Pop world but also the overall world. In 2020 they took home many awards with Huge fans voting, chartbuster MV’s. and Album, even they hit on many chats by taking 1st position. They have became widely popular not only in South Korea but also throughout the world.
Along with their MV’s and Album, here are 6 contents that have help them to grow their popularity.
1. BTS Bomb
Since from their debut, BTS has been releasing behind-the-scene content for free through their YouTube channel, allowing fans to get a more in-depth and personal interaction with the members. Big Hit Entertainment also join help hands to grow their popularity. They generate secondary content from their videos and allow more people to expose to the group activities through various online platforms.
BTS are known for their active Soundcloud activities, providing not only song covers of other artists, but also their self-produced music including mix tapes. These type of music gives fans a taste of something other than their official album releases.
During Festa, fans can get a taste of everything, from choreography stages, family photos, self-produced songs, and more.
4. Run BTS!
Run BTS! is a variety show just for BTS where they take on various missions and games. Although this show started off as a project, it is now a long-running show that connects fans with the members even when they aren’t promoting anything.
5. Bang Bang Con
Big Hit released two days of BTS concerts for free before the Bang Bang Con Live concert. The concerts that were released were from ones that could only be seen through a DVD set. This type of content allowed newer fans to get a closer look at the members on stage.
6. Mnet’s American Hustle Life
Mnet’s American Hustle Life program was a new style for K-Pop idols as the format was to send the idols to the United States to learn hip-hop. It is an essential show to watch for newer fans as it shows just how hard the group worked to be the artists they are now. They were able to learn the roots of Hip-hop through famous rappers Warren G and Coolio.