The internet is a strange place. It makes people feel belonged in a parallel universe with their shared interests, regardless good or bad. This can be reflected in some of the Facebook pages, which are popular for being ridiculously bizarre, like this page that features the same photo of Hollywood actor Jeff Goldblum everyday.
The page has 245,947 followers to date; the first ever photo was posted two years back, on September 17, 2014, where it got only 205 likes. Over the days, the page got popular, and these days, Goldblum’s photo receives thousands of likes, shares and comments. Interestingly, some of the comments are repetitive, with the same people posting them without fail, daily.
There are other similar sites, dedicated to Nicolas Cage, Jim Carrey, Kim Jong Un, etc., but none of them are popular as that of Jeff’s. The Lost World actor’s page has survived the test of time, with the loyal supporters not failing to ‘like’ the post that appears at the exact same time daily.
Who said familiarity breeds contempt!.
While it’s true that our brain gets stimulated by novelty, and the same is responsible for an increase in the dopamine levels — the neurotransmitter responsible for brain’s pleasure centre — some people find comfort in familiarity. The kind of people who orders the same food every time they visit their favorite restaurant, or whose wardrobe is dominated by one particular colour.
The Same Photo of Jeff Goldblum Everyday offers and odd comfort of certainty to its followers as they know that photo will appear all year round, something permanent in a world that is in constant flux.