Alia Bhatt Is The New Face Of Iconic Beauty Brand Lux

It is touted as the beauty bar of the stars and an endorsement deal with Lux has for long been one of the most coveted gigs in Bollywood.

Why would it not be? The biggest stars of their time, be it Sharmila Tagore, Madhuri Dixit, Sridevi or Aishwarya Rai Bachchan, have all been associated with the beauty brand. Plus, none other than Shah Rukh Khan is the poster boy for the label.

The current face of Lux is Deepika Padukone and SpotboyE.com can tell you that Alia Bhatt is all set to take over from the Padmavati star.


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Earlier, Deepika Padukone took Katrina Kaif's spot as the face of Lux and now it looks like it is Alia’s turn in the spotlight.

Alia shot for the commercial in Thailand in January and will soon be seen on our screens, seductively luxuriating in the lather of the iconic soap.

With this Alia, has started 2017 with a bang! She established herself as a bankable star and a powerhouse performer last year with hits like Udta Punjab (for which she won the SpotboyE Salaam) and Dear Zindagi.


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Her upcoming film, Badrinath Ki Dulhania, opposite Varun Dhawan too has got the right buzz, with its music, including the title track and the Tamma Tamma remake, climbing up the charts.

An announcement is expected from Lux soon about the appointment of Alia. It is not clear whether she will share the spotlight with Deepika or become the solo spokesmodel of the brand.

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