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You may often browse Amazon to buy everyday items like batteries or cleaning products. But, did you know the online retailer also provides some excellent fashion?
Case in point: Amazon’s viral ‘Nightgown Dress’.
The bohemian-inspired midi dress, which costs only £25.99, became an Instagram sensation back in August 2019.
Influencer, Grace Atwood, first discovered the dress hidden in the depths of Amazon’s website, and it quickly took over social media and city streets.
It even has acquired its own hashtag on Instagram, #AmazonNightgown, where hundreds of women from all over the world show off the different designs they have purchased.
We mean, what’s not to love? It’s bright, billowy and under £30.
In fact, it proved so popular last summer that the dress sold out in the US and has only just been restocked, now boasting over 1,000 reviews.
We’ve managed to track it down on Amazon’s UK site, where some designs have already sold out, but the majority are still available in sizes XS to XXL.
With 21 prints available, the hardest decision is what pattern to choose, from a floral sage green design, to statement multicoloured number or vintage-inspired paisley.
“I LOVE it. It's so perfect in every way, the material is so soft and the colours are so so beautiful. I couldn't be happier with it. I've ordered two more in different colours” reads one five-star review.
Another adds it’s great for “giving protection against hot sun rays or British cooler climate. Loose design to combat heat and ease of movement while shopping or walking to beach. Recommend.”
Even if you won’t be heading to the beach anytime soon, one customer wrote: “Love this dress! Been wearing it non stop as a house dress/floating about the garden.”
Some customers, however, recommend sizing up, especially if you have a bigger bust. So keep that in mind when ordering your design of choice.