Amitabh Bachchan had recently shot with his daughter Shweta Bachchan Nanda for an advertisement of a jewellery brand.
It was very recently when the latest advertisement of a jewellery brand had left everyone emotional. The minute and a half long ad had Amitabh Bachchan and his daughter Shweta Bachchan Nanda. While it has been receiving sweet comments from many, the ad has offended a particular section of the society.
According to a bank union the ad is, “disgusting, derogatory, to say the least and it aims to create distrust in the banking system, for pure commercial gain.”
Soumya Datta, the general secretary of All India Bank Officers’ Confederation, said, “The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders. And is a direct attempt to ruin the trust and confidence of billions of citizenries in banks.”
A still from Amitabh Bachchan and Shweta Bachchan Nanda’s ad
They have demanded an unconditional apology from the jewellery brand along with the withdrawal of the ad. In response to Datta’s demands, the jewellery brand in a letter said, “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction. And at no point we have intended to generalize the bank officers at large.”
They have also promised to make the necessary changes as it said, “Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement.”
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