1 / 10

Shah Rukh Khan:

King Khan, who should ideally been selective about the products he endorses considering his iconic following amongst all age groups, has been associated with brands such as Frooti, Pepsi and Royal Stag. With Pepsi, Khan did popular campaigns such as ‘Oye Bubbly’ and ‘Yeh Dil Maange More,' while he endorsed Royal Stag’s music CD’s in what is called surrogate advertising. In 2010, Pepsi dropped Khan in favour of a younger Ranbir Kapoor. In 2014, Khan had signed a Rs 20 crore deal to promote Pan Vilas, said to be the highest endorsement deal for a single brand at the point of time. The actor has also been associated with Frooti since 2013, having done multiple ad campaigns with them.

An unhealthy indulgence: Bollywood actors who have endorsed junk food and tobacco brands

Health professionals from Nutrition Advocacy in Public Interest have asked celebrities and sports personalities to refrain from endorsing junk food over rising concerns about their adverse health effects. According to the professionals, none of the ads declare the amount of sugar and salt the products contain.

The letter, addressed to celebrities such as Salman Khan, Ranbir Kapoor, Alia Bhatt and Ranveer Singh, as well as Indian cricket players captain Virat Kohli and Yuvraj Singh, has asked the celebs to reconsider their decisions of marketing unhealthy food and call off their associations with brands that market junk food, alcohol or tobacco.

This is not the first time that celebrities have been requested to be more prudent about the products they endorse. In 2016, DJ group used Hollywood actor Pierce Brosnan as the face of their pan masala, providing a cause for much disbelief and leaving twitterati in splits.

In fact, it was in 2016, that advertising industry watchdog, Advertising Standards Council of India (ASCI), had investigated complaints on pan masala products which were being endorsed by Indian celebrities. While there is no blanket ban on products such as tobacco and supari, the ASCI code does not permit their endorsement by celebrities.

We take a look at Bollywood actors and the misleading/junk products they endorse.