Health professionals from Nutrition Advocacy in Public Interest have asked celebrities and sports personalities to refrain from endorsing junk food over rising concerns about their adverse health effects. According to the professionals, none of the ads declare the amount of sugar and salt the products contain.
The letter, addressed to celebrities such as Salman Khan, Ranbir Kapoor, Alia Bhatt and Ranveer Singh, as well as Indian cricket players captain Virat Kohli and Yuvraj Singh, has asked the celebs to reconsider their decisions of marketing unhealthy food and call off their associations with brands that market junk food, alcohol or tobacco.
This is not the first time that celebrities have been requested to be more prudent about the products they endorse. In 2016, DJ group used Hollywood actor Pierce Brosnan as the face of their pan masala, providing a cause for much disbelief and leaving twitterati in splits.
In fact, it was in 2016, that advertising industry watchdog, Advertising Standards Council of India (ASCI), had investigated complaints on pan masala products which were being endorsed by Indian celebrities. While there is no blanket ban on products such as tobacco and supari, the ASCI code does not permit their endorsement by celebrities.
We take a look at Bollywood actors and the misleading/junk products they endorse.