The Carters - Beyonce, Jay Z and their daughter Blue Ivy made their presence felt at Super Bowl Halftime 2020. The annual event took place on Sunday at Hard Rock Stadium in Miami Gardens.
Shakira, Jennifer Lopez and other artists performed their hits at Super Bowl (SBL). Demi Lovato, who has just made a rousing return to the music scene sang the national anthem at SBL.
Beyonce and Jay Z didn't stand up during Demi's performance. Since then, the Carters have received severe backlash from netizens for not standing up for the anthem.
In a video of the incident, Beyonce, Jay Z and Blue Ivy can be seen seated as Demi Lovato sings.
Twitterati were quick to call them a 'disgrace to the country'. Some even mocked the singers and threatened to boycott them.
But here's why the Carters didn't stand for the national anthem:
Rapper Jay Z's entertainment company Roc Nation, in 2019, entered into a partnership with National Football League (NFL) for their events and social activism. The aim was to boost the league's social justice efforts and also to enhance the live game experiences.
According to Page Six, Jay Z has been working with the NFL on issues surrounding Colin Kaepernick.
For the uninitiated, Kaepernick became controversy's favourite child after he knelt down during the national anthem at the preseason game against Green Bay Packers in 2016. The silent protest was against police brutality and racism.
Jay Z has already faced the repercussions of his partnership with the NFL in the past. And now the Carters are receiving backlash for not standing up for the national anthem.
A user wrote, "@Beyonce and Jay Z make a fortune from America but are too good to stand for the anthem."
"Until we boycott EVERYTHING about these traitors, this will continue to happen. DON'T BUY ANYTHING that they have their hands in....NOTHING!! Then, the American system will work and they will lose millions. They will learn a hard lesson then but only if YOU DO NOT SUPPORT THEM!!",wrote another.
Here are the Twitter reactions:
@Beyonce and Jay Z make a fortune from America but are too good to stand for the anthem.— Panman49 (@Panman49) February 3, 2020
Until we boycott EVERYTHING about these traitors, this will continue to happen. DON'T BUY ANYTHING that they have their hands in....NOTHING!! Then, the American system will work and they will lose millions. They will learn a hard lesson then but only if YOU DO NOT SUPPORT THEM!!— S Wallace (@swallace101) February 3, 2020
They should leave the US go somewhere where there needs to be protesting of a country, its not here. Here we have freedom. Doing that in some countries would get you killed ! @beyonce you entitled bit**— T&T (@Tjj03019897) February 3, 2020
How disrespectful. We know y’all don’t like our President, but have some common decency and show respect for our military and our country!! @beyonce— Gia Moore (@givememoore1980) February 3, 2020