Launching a clothing line seems to be the newest trend in Bollywood and Anushka Sharma is the latest celebrity to have joined the bandwagon when she launched her own clothing brand NUSH.
Before the launch, she teased her fans by posting some intriguing pictures and videos on her social media pages.But Anushka Sharma is mired in a controversy related to her brand NUSH. It is being claimed that some of her designs are replicas of already existing outfits in China.
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Anushka Sharma was in an upbeat mood at the launch event and told the reporters in jest to not steal anything as she unveiled her collection.
Anushka had said to a leading publication,“My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in but also keep in mind that each one of us is unique and have our own dressing styles that suit us. As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. I would end up going to different stores to put together the right casual ensemble. With NUSH, we endeavor to bring fashionable and beautiful clothes that you can wear to work, to college, to an evening do or even just to hang out casually, all under one label. I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits. NUSH is for every woman who is her own stylist."