- ASOS launches 'See My Fit' feature, enabling shoppers to see clothes previewed on models of different sizes
Anyone who's not a textbook size six understands just how frustrating online shopping can be. Whether you're looking for a party dress or a new pair of jeans, clothes online are almost always modelled on very, very similar body type. Which is fine if you are that body type, but is a total pain in the ass if you're not because it can be near-impossible to imagine what the clothes will look like on you.
Cue: a lifetime of returning online purchases because the outfits are stretching or gaping in places you never expected (or sometimes both!).
Now, here to help reduce this endless faffing around is ASOS and their brand spankin' new 'See My Fit' feature. The tool uses AR (that's 'Augmented Reality' btw, for the less tech-y folk) to generate previews of what the same clothes will look like on different body shapes.
According to a press release, this generator is the first of its kind in the European market, offering more diverse sizing previews for 800 dresses currently on-site.
So, how does it work?
When you visit the 'See My Fit' section, it all seems quite business as usual. But, when you click into a specific style, you can opt to view the piece on different models:
Which then takes you to this screen, including the height and size of every model so you can try and find the best fit for your own bod:
Um, AMAZING! Like, where has this been all our lives??
"When a customer selects a model, See My Fit digitally maps the product onto that model in a realistic way, taking account of the size, cut and fit of each individual garment," the brand explains in a press release.
Now, you might've picked up on the phrase 'digitally maps', which means the models don't actually try the clothes on, but technology instead creates a preview of what the design might look like. This might seem less than ideal, buuut, I think we can all agree that it's still a step in the right direction for more size inclusivity.
The new feature, currently available on desktop and mobile web, previews sizes ranging from four to 18. But, the brand assures us, the final product launch will include models representing the full range of sizing available on ASOS (which has one of the most inclusive offerings available on the market).
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