Beyond Meat breakfast sandwiches at Dunkin' appear to be flying out the door

Brian Sozzi
Editor-at-Large

Beyond Meat’s faux meat appears to have been quickly embraced by the Dunkin’ Brands’ faithful.

“We are very happy with the response to Beyond Meat,” Dunkin’ Brands Chief Operating Officer Scott Murphy told Yahoo Finance. “It has been a week, so we are trying to temper our expectations. We have been very happy with not only the execution in stores of a great-tasting product, but the consumer reactions.”

Murphy added, “We are in good shape with supply for New York so knock on wood, things are going very smoothly there. And honestly, the reaction has been epic both in store, word of mouth, online and we feel really good about it.”

The donut shop-turned-iced-espresso chain announced last week a partnership with surging plant-based meat purveyor Beyond Meat (BYND). Dunkin’s (DNKN) first product drop with Beyond Meat is the Beyond Sausage Breakfast Sandwich. The products are only available at about 190 Dunkin’ locations in New York City.

“We absolutely believe this will move the sales needle for us,” Dunkin’ Brands CEO David Hoffmann told Yahoo Finance on the product’s launch day. “It’s a damn good product.”

And Hoffmann didn’t rule out a larger rollout this year. Beyond Meat founder and CEO Ethan Brown told Yahoo Finance the company is well-equipped operationally to handle the increased demand from a national chain like Dunkin’.

So far so good. Welcome to the mouths of Average America, Beyond Meat.

Brian Sozzi is an editor-at-large and co-host of The First Trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

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