While we might complain about the lack of originality, 'Rowdy Rathore' has already set the cash registers ringing. Prabhudheva seems to have mastered the art of remaking Southern super-hit films for Bollywood without the slightest attempt at novelty.
Anupama Chopra says that the film is a "relentless assault":
Don't Angry Me! Akshay Kumar bellows this often in Rowdy Rathore. At one point, the command even plays out as background music. I think viewers need to co-opt the line. To all the directors, producers, actors who are inflicting eighties-style, low-IQ, deafeningly loud, unapologetically crass, mind-numbing movies on us, I just want to say: Don't angry me! Don't exhaust me! Don't bludgeon me!
Raja Sen says that 'Rowdy Rathore' may be "moronically stupid and entirely pointless" but is far less objectionable:
We've seen it all before and apparently going by the numbers generated by Ghajini, Wanted, Dabangg, Bodyguard, Ready and Singham -- that's what we want. A good meaty chunk of pointless predictability, brutal violence avenged by even more sadistic violence, and one-liners than make no sense: everything serving only to prostrate the film at the feet of the star, making him the all-powerful messiah who can alone deliver us from boredom if we applaud loud enough.
So here's yet another assembly-line actioner, and, for what it's worth, it's not as awful, really.
If you are not one to complain about "typical masaledaar fares", then you will enjoy this one. Like Taran Adarsh writes in his review, this one is for the masses:
Vivid colors, rustic background and conventional dance routines... ROWDY RATHORE follows the existing trend to create more homespun, home-flavored desi movies rather than pursue the money-spinning NRI souk that has, until recently, been the order of the day. While the central plot is pretty commonplace, the screenplay packs a solid punch, with several clap-trap situations interlaced in the narrative, though it slips into the knowable zone at times. Sure, there are a few limp moments, but a swift narrative outweighs this inadequacy. Besides, stability is maintained in both halves of the film. While the first hour of the film is replete with entertainment, the second half gets into the action mode [the flashback portions are outstanding], but the entertainment values are maintained at the same level. This one is the emblematic formula movie with distinct essentials that Indian masses yearn for.
While Akshay's double-role seems to be tailored for him, we can see the khiladi back in action, as well as the 'comic genuis', Sonakshi has little to do. Rajeev Masand points out:
The heroine, and Shiva's love interest, a buxom Sonakshi Sinha, seems to exist in this film only to have her midriff repeatedly pinched by Akshay Kumar, and he refers to her on at least three occasions as "mera maal".
At 2 hours and 20 minutes, Rowdy Rathore is excruciatingly long. The one-liners have little impact and make no sense, and the action has a been-there-seen-that feel to it. A few jokes work because Akshay Kumar does goofy well, but this film doesn't have half the energy of Prabhudeva's last directorial outing in Hindi, the Salman Khan starrer Wanted.
Are we completely bereft of fresh plots and creativity? Who cares, as long as the film is raking in the moolah.
You can read my review here.
You can also connect with me on Twitter.