Box-Office: Marjaavaan emerges as a surprise ‘mass’ hit in United Kingdom

Anish Mohanty

The moderately-budgeted ‘masala’ film has earned more than several big films at the UK box-office

Writer-director Milap Milan Zaveri’s ‘Marjaavaan’, which is inching towards a healthy total of 50 crores at the domestic box-office, has turned out to be a good success in the United Kingdom. And, a quite unexpected one at that! Reason? Hard-core ‘masala’ films which have heavy-duty action scenes in them are generally the kind which the international audience, both natives and the NRIs living there, prefer to stay away from. The few films that work in this space are mounted on a much bigger scale, boast of a bigger cast and action is just one of the many (and not the dominating) elements present in the film.

Interestingly, the most successful Hindi film at the UK box-office this year has been ‘Kalank’, a film which failed to do well in India. The film was high on emotions, had a big cast, was mounted on a good scale and had very good music. These are the factors which lured the audience settled there to the theatres and worked for them. Many a times, films in this space which do not click in India like ‘Yaadein’ (2001), ‘Mujhse Dosti Karoge’ (2002) and ‘Dosti: Friends Forever’ (2005) turn out to be huge grossers in the international market.

Coming back to ‘Marjaavaan’, the factors that seem to have worked in its favour, as far as its performance in UK is concerned, are hit music, especially songs like ‘Tum Hi Aana’ and ‘Kinna Sona’ and the emotional aspect of the film. While the film is a revenge drama loaded with action and dialogue-baazi, it is primarily driven by emotions. That explains why, an audience which does not lean towards such kind of cinema, have accepted it with open arms.

The film is heading towards a total of 300k dollars which is a similar figure to what Kabir Singh (310k dollars), a much bigger hit in India, did. ‘Marjaavaan’ has raced past the business of films like ‘Super 30’ and ‘De De Pyaar De’ which had a much bigger, star-studded cast and were more expensive films.

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