#BoycottBingo: Ranveer's ad under fire for irking Sushant's fans

Nitika Sharma
·2-min read

#BoycottBingo: Ranveer
#BoycottBingo: Ranveer

19 Nov 2020: #BoycottBingo: Ranveer's ad under fire for irking Sushant's fans

Bingo, a popular brand that sells chips and snacks, has come under fire after posting an advertisement featuring Bollywood actor Ranveer Singh.

Miffed fans of Sushant Singh Rajput slammed the brand on social media over the new ad, claiming that it is aimed at mocking the late actor who died earlier this year.

Here is more on this.

Details: What is Bingo's ad all about?

In the ad, Ranveer's character is perpetually asked by his relatives about his future plans.

Irritated by the incessant queries, he responds by using complex scientific terms, talking about algorithms, aliens, and paradoxical photons.

However, many of Sushant's fans have said that the ad mocked the late actor by talking about science, a subject that he loved dearly.

Criticism: Netizens criticized the ad, called for Bingo's boycott

The use of scientific terms did not sit well with Sushant's fans, who claimed that it was a jibe at the actor's affinity to science, which he frequently documented in his social media posts.

"What the hell do you mean by using these terms," asked an angry fan.

Many users even called for the brand's boycott, using the trend #BoycottBingo on Twitter.

Fact: Bingo did not take ad down; disabled comments

Many fans asked the brand to take down the advertisement. While Bingo did not take the ad down, it disabled comments and decided to hide the number of likes and dislikes under the official video on YouTube.

Fact: You mocked our Sushant, said a fan

Fact: 'Left no stone unturned in mocking him'

Fact: Fans demanded apology from Ranveer

Details: Sushant's affinity with science

Sushant, aged 34, passed away by alleged suicide on June 14.

For the unversed, the late actor had a keen interest in science and particularly in astronomy.

He was also an amateur astronomer, and often documented his love for the subject on social media.

The actor also owned a high-end personal telescope as well as a flight simulator.

Controversy: Sushant's death angered fans, triggered debate about nepotism

Sushant's tragic death angered his fans, many of whom blamed the Hindi film industry for its rampant nepotism, cliques, and how newcomers are often ignored by big banners.

Many alleged the late actor was a victim of nepotism and favoritism in Bollywood.

Angry fans have been running campaigns against star kids and their films, including Alia Bhatt-starrer Sadak 2 and Ishaan Khatter-starrer Khaali Peeli.