Politicians in our country do not overstep the line when it comes to dressing for work. What they wear is actually an effort to reinforce the idea that they are no different from the women or men who vote for them. Image consultants say clothing is a powerful tool in shaping public opinion and sending out key political messages.
This election season, we followed Priyanka Gandhi Vadra who has caught our attention with her signature style — crisp saris paired with long-sleeved blouses while sporting a bob cut and minimal accessories. She is almost never seen wearing shades despite the blinding sun on the campaign trail. In fact, the newly appointed Congress general secretary can be easily described with that oft-used fashion phrase: ‘effortless, yet elegant’.