The editors at Yahoo Lifestyle are committed to finding you the best products at the best prices. At times, we may receive a share from purchases made via links on this page.
When you think of “good hair,” qualities like shine, volume and thickness come to mind.
So naturally, we tend to choose shampoos that promise to deliver our dream hair. But, packed with everything from smoothing silicones and conditioning agents to thickening resins and luxurious oils, it turns out those amped up formulas could be doing more harm than good.
That’s what the folks at Color Wow discovered while formulating a color-saving shampoo. All the silicones and color-preserving ingredients were actually creating a film that dulled down color and weighed hair down. From that problem, Color Wow Color Security Shampoo was born.
The simple, straightforward formula utilizes gentle cleansers and none of the unnecessary ingredients that can exacerbate things like dullness and volume. Even if you don’t color your hair, this product is versatile enough for all hair types.
“We didn’t put more ingredients in, we took ingredients that cause dullness and build-up out,” Dr. Joe Cincotta, Ph.D., Director of Research & Development at Color Wow tells Yahoo Lifestyle. “By removing these things — leaving the conditioning, thickening de-frizzing to the secondary and tertiary styling products — combined with our sulfate-free technology, which won’t open up the cuticle and cause color to leach out, we managed to make a shampoo that is gentle and won’t deposit film and build-up on the hair and subsequently on the scalp.”
Color Security Shampoo uses a mild Japanese surfactant that gently cleanses hair while delivering the rich lather that comes with traditional shampoo.
“It’s not only important that it’s mild enough for the hair, but also the scalp,” notes Cincotta, who stresses the importance of a healthy scalp. “A healthy scalp will produce healthy hair — the two can’t be separated,” he adds.
Color Wow’s minimalist formula could easily be the key to shiny hair and a healthy scalp, and Amazon customers, including those who don’t color their hair, are taking note.
“Worth every penny,” wrote one happy buyer. “I love this shampoo!! Highly recommend it for anyone who has dry, damaged hair... I have actually gone back to other shampoos I was using and did not get the same great results.”
Another added, “I have used for almost a year, and I can tell a huge difference in the way my hair feels. The color holder does a really good job. You literally only have to use such a small amount — the product lasts a really long time.”
“I don’t even color my hair, and this stuff is amazing,” raved one Color Wow fan. “I am a huge fan of this line. I just started using it about a month or so ago. I'm over 40 and noticed my hair changing, becoming very frizzy, lifeless. I have not had to dye my hair yet and really do not wish to do so. This shampoo changed my hair with one wash. I cannot recommend it enough.”
Shop it: Color Wow Color Security Shampoo, $23, amazon.com
The reviews quoted above reflect the most recent versions at the time of publication.
Read More from Yahoo Lifestyle:
Want daily pop culture news delivered to your inbox? Sign up here for Yahoo’s newsletter.