Costco just opened its first store in China and the response is insane

Brian Sozzi
Editor-at-Large

The trade war between the U.S. and China clearly wasn’t on the minds of the Chinese shoppers that stormed Costco’s first-ever store in the country on Tuesday.

Costco (COST) cut the ribbon at its new store in Shanghai and proceeded to watch shoppers overrun the expansive aisles, as seen in numerous posts on Twitter. In fact, the crowds got so big that the store was forced to cut opening day short over safety worries, according to news reports. For Costco, the day one response — and the inevitable surge in new memberships — should temper concerns on Wall Street that its bulk-selling model wouldn’t work in the hyper local Chinese food market.

A Costco spokesperson didn’t immediately return a request for comment on membership signups.

It’s very likely that Costco becomes a key retailer in China as the growing middle class — which is triggering investments in larger living spaces and creating more income — drives demand to buy in bulk (which is still a rather unique model in the country).

Costco Chief Financial Officer Richard Galanti confirmed on a May conference call with analysts it plans to open its second warehouse in China within the next two years despite trade war concerns.

“China's a little unique in many ways aside from any issues right now with tariffs. That's not hopefully a long-term issue. Each item has to be registered separately,” Galanti said.

Costco isn’t alone in selling bulk goods to the Chinese masses. Walmart’s (WMT) Sam’s Club has been in China for about 20 years. The warehouse chain has roughly 24 stores open in the country. It said earlier this year it plans to add 16 more locations in mainland China by 2020.

Here’s what folks are saying about Costco’s new store on Twitter:

Brian Sozzi is an editor-at-large and co-host of The First Trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

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