26 Aug 2020: Disney+ reveals the rental price of 'Mulan' for international audience
Earlier, it was mentioned that the film will be available on Disney+ from September 4; it had then pegged a rental price of $29.99 for its international audiences.
Looks like this stands to change slightly as Disney has revised its business strategy.
Here are more details.
Structure: "Price point $29.99 in US, will vary slightly elsewhere"
On August 4, Disney CEO Bob Chapek declared that "price point will be $29.99 in the US and will vary slightly in other countries."
This has resulted in £19.99 for UK, NZ$39.99 in New Zealand, AUS$34.99 in Australia and €21.99 in most of the European countries.
Effectively, the range hovers around $26 for all except the US, where the price remains $29.99.
Feasibility: Why is Ireland finding the price tough to digest
Ireland is however finding the price too tough to digest.
Disney has revealed that Irish viewers would have to shell out €21.99 ($25.97) over and above their monthly subscription.
However, price comparison with theaters in the country reveal that a couple with two kids can watch the 2D version of this film by paying €24.75, while Disney+ charges €28.98 for watching it at home.
Decision: In India, the strategy needs to be absolutely different
When it comes to India, Disney+ still has to make an announcement about the film because it needs to revise its current price.
Consider this: $26 translates to Rs. 1,940, which is huge, especially when you bring in Disney+ Hotstar's subscription in the equation.
The annual subscription, that too in the premium tier, costs Rs. 1,499 or $20.
So definitely not a smart deal!
Pricing: A question looms large: Is the price reasonable?
The only benefit a Disney+ subscriber has over purchasing a theater ticket for Mulan is multiple viewing opportunities till the subscription expires.
Viewers would however still have to pay the rental price over and above the subscription rate of $6.99.
While this may seem worthwhile for the extraordinary experience this Disney toon-remake promises, it is definitely heavy on the pocket.