Entrepreneur Lovejit Golu turns producer, launches independent music video, Rowenga.


Joining the list of producers like Badshah and Yo-yo honey Singh who now have business interests in music and beyond, Delhi Entrepreneur Lovejit Golu has teamed up with Pooraj Kapoor to launch an independent music video called Rowenga. The song will look to unearth the way these days relationships are taken for granted.

Everyone tends to lose each other easily, sometimes the circumstances are unavoidable and sometimes they are created by us.

The song is well composed and definitely will create a ripple in the audience and the industry. The song caters to emotions by all age group as what we see in this is nothing which is not heard of or spoken about. This music video will give people hope to love and give love all over again even after a heartbreak but will also let them know how things which are left behind will cross their paths again, it is entirely how as a person one decides to cater it.

The team of Lovejit Singh and Pooraj Kapoor have shared their thoughts and experiences that went behind shooting this music video. It all started for them when they were on their way back from a shoot and on the way they were sent this song and the very first minute of the song they were convinced to put their time and efforts into the project.

Just half way through they could visualise it and had also started to think about the locations accordingly, and that happened to be Punjab because of the rustic look of the song and visuals. They obviously had to face a lot of challenges in terms of logistics and an entire change of work culture but they sure had a great time shooting in the remote locations of Punjab.

Initially the Director Pooraj Kapoor was quote sceptical in order to shoot in Punjab and that too having his friend as a producer but he was bought to confidence by his core team members from Mumbai. Fortunately everything else fell in place eventually and they could manage to give us a memorable song and they hope to keep shooting in Punjab.

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