The most recent campaign that featured Deepika Padukone for the greek-yoghurt brand, Epigamia’s ad has featured as one of the ad campaigns in the showcase of the latest ad campaigns worth noting by Impact digital’s creative zone. The feature also, has insights from Rohan Mirchandani, CEO and co-founder of Epigamia.
“We love food. It’s a huge part of our lives. But when it comes to knowing what’s good and bad for you, there’s a counter view to know every view. Shall I skip breakfast? Low carb? No carb? Endless contradictions and contrasting theories have made the world of food a noisy place. We wanted to find a place for ourselves away from this clutter and that’s where Epigamia- Your happy balance was born’, shares Rohan Mirchandani on the feature telling us the philosophy behind the popular brand.
With the partnership that the brand has decided to share with India’s biggest female superstar, it is looking to expand its distribution to smaller sectors. on the basis of their association with Padukone, they are now looking forward to elevate the brand to the next dimension.
Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities where Deepika Padukone’s involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.
Deepika Padukone who has also been listed in Forbes India Celebrity 100 list, is the only Bollywood actress to rank in the top five of the list and continues to win across all lists as the top choice from brands where Epigamia becomes her fitness brand. Owing to her worldwide reach and mammoth star power, Epigamia is already looking at a successful expansion for the brand.
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