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A subscription to Blue Apron is on sale right now — save $80 ($20 off each of your first four boxes). Accessible and fun, the step-by-step Blue Apron experience — and the delicious results — can turn a kitchen newbie into a comfortable cook.
You know how it goes: When you suggest a great new movie or series to your offspring, they don’t seem to hear you, right? But if someone else tells them about it, they’re all over it.
Lifestyle habits are like that too — say, for example, home-cooking. Even if you’ve tried to instill in your progeny the practice of preparing food at home, the kids may well have missed the memo. Of course you know how healthy and economical cooking at home is — and how gratifying, social and cozy it can be. But for your grown kids, the info just might need to come from somewhere other than a parent.
Blue Apron is the messenger they’ll listen to. The No. 1 service in the meal-kit industry, this company knows just how to talk to folks who are fresh to the kitchen — and transform them into happy cooks. And right now, you can save $80 ($20 off your first four boxes). Your recipient will have the option of skipping as many deliveries as desired at no charge.
Blue Apron delivers fresh ingredients and step-by-step recipes. Instructions are plain-spoken and easy to follow, meant to make the process of putting together a fabulous meal as easy as 1-2-3. Best of all, Blue Apron meal kits provide every speck of ingredients in just-right portions—down to a dash of saffron or a sprinkling of cumin. The only things a home is expected to have on hand are salt, pepper and olive oil.
So whether your recipient is making Blue Apron’s Garlic Shrimp, Seared Pork Chops or Beef Bolognese, there are no errant ingredients to store and forget about (and discover in the back of the fridge months later, in full science-experiment bloom).
This is the genius of Blue Apron. For teens who are cooking-curious or 20-somethings just getting started on grownup life, it’s like a private at-home lesson — without om standing over their shoulders! Imagine the applications. A romantic dinner for two. A fun bonding experience with a roommate or best friend. An excuse to invite over a crush. Blue Apron provides that centerpiece and gives your kids a taste of the warmth and camaraderie that comes naturally with a busy kitchen.
For those who already cook, it can expand a repertoire and a palate, by eliminating the huge barrier of shopping—especially challenging for those making meals for only one or two, because supplies are sold in larger quantities. (If you need five leaves of basil for a sauce, what do you do with the rest of the huge bunch you were forced to buy at the supermarket? Chances are, you forget about cooking and call for pizza instead!)
What’s so brilliant about this is that once folks get a taste of this, they’ll develop more confidence. They’ll realize, for example, that they can throw spare basil on a sandwich or incorporate a spare half tomato into an omelet. Blue Apron is an intro to the language of the kitchen, the mindset of a homecook—a path to owning what’s in the fridge, to improvising, and to discovering that whipping up a delicious healthy dinner is not really difficult and can be a whole lot of fun.
Shop it: 4-Week Blue Apron Subscription, $160 (was $240), blueapron.com. Discount applied at checkout.
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