Jan Jens story of moving to Miami from Germany and starting a luxury Concierge Company/ Villa Vacation rentals.
Starting a business is easy but growing and scaling the company needs a great deal of work ethic, quality connections, and several other factors. If you rely solely on hard work in building your brand, then you are most likely to experience stress and burnout which will make you less efficient. Businesses that offer “high ticket” services grow fast by building good relationships and providing excellent customer service. One such service is the concierge service. Concierge / Villa and vacation rental companies usually charge around $1,500 – $15,000 per day to rent out a mega-mansion so one week can end up being a 6 figure trip.
If you ever wanted to rent a mansion for a vacation or an occasion, you probably would have reached out to a concierge company or a villa/vacation rental. For those who might be wondering, this is how the super-rich and celebrities plan their getaways. When you hire a concierge company, they look after all the requirements, so you don’t have to hire somebody else again for anything related to organizing your event.
I got an opportunity to interview Jan Jens who built a multi-million dollar concierge company within two years of starting it. Jan Jens hails from Hamburg Germany and later moved to Miami to begin his own concierge company called Jatina Group whose clientele includes celebs like Justin Bieber, Leonardo Dicaprio, Kylie Jenner, Drake, etc. They offer concierge services and also exotic cars and yacht rental services. They have already made over $1.5 million in sales through Airbnb in 2018 alone and crossed $7.5 million in revenue for 2018 the projection for 2019 is in the $10.5 million – $11 million range. Jan says that the majority of their business is done by renting mansions and they have over 60 mansions as part of their concierge services/villa and vacation rentals in Miami.
He got started by experiencing terrible customer service from a concierge company. He says “In 2014, I traveled to Miami for a 3-week vacation and rented out a villa from a concierge service. Their customer service was so bad that they were not even responding to my calls when I tried to reach them. I saw an opportunity in this, and I thought that being a German by birth, my eye for perfection and detail will help.”
His dad owns a large construction company in Germany which builds supermarkets and malls. He took a bold decision to leave Germany for the USA and start his concierge/villa vacation company. He moved to Miami, and he started knocking door to door to rent houses for vacation and later started reaching out to influencers and celebrities through Instagram. His breakthrough was getting connected to Quincy Brown through mutual friends who helped him scale his business by getting him and his company known to the personalities in the music industry. He built great connections with them and landed big names like Drake, Jamie Foxx, Kevin Hart, Mark Wahlberg, etc. as his clients. Jatina group’s Instagram account @jatinagroup is filled with posts of fabulous mansions, yachts, and exotic cars.
I asked him what the key ingredient to his success as a luxury concierge to which he replied “Attention to details! My team and I make sure that everything is perfectly set up and is in the right place. We over deliver in terms of paying attention to the little things that create a lasting impression, and this has helped us deliver great customer experience. Our customers love these little things and appreciate them. These factors helped us with ‘word of mouth’ publicity which gained more customers and continues to do so.” He says that luxury is attention to detail, originality, exclusivity, and above all quality which is the motto of our company.”
“Luxury is attention to detail, originality, exclusivity, and above all quality.”
Jan believes that building good connections and providing excellent customer service have been significant factors in company growth. In fact, companies these days spend a lot on marketing and advertising yet forget to focus on the most important thing, which is, ‘customer experience.’ Customers, if treated correctly can bring us more customers which means more business.
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