Katrina Kaif decodes the ‘Art of Blushing’

Kiona Rosh
·4-min read

Kay Beauty launches Matte blushes in 8 shades

December 2020: Ending the year on a high note, Kay Beauty introduces a brand new product range, the Kay Beauty Matte Blush! A must-have in Katrina’s vanity, this product is super flattering for all Indian skin tones and is highly pigmented to add the perfect flush to your cheeks. It sticks to its promise of #makeupthatkares, with ingredients like Avocado and Mango Butter that hydrate your skin, as well as reduce the appearance of age spots, wrinkles, and fine lines.

The Kay Beauty Matte Blush is a flat matte color that is made up of ultrafine high-definition particles. It’s camera-friendly and leaves the skin with an airbrushed, soft-focus effect. It’s super easy to apply, blendable, and has a buildable formula, with excellent adherence for long-lasting wear. It’s also super hydrating and leaves the skin feeling soft and moisturized. Choose from 8 wonderful shades, diverse and apt for different Indian skin tones; ranging from Tickled Pink to Deep Plum or Sugar Candy and Deep Salmon, etc. Taking the ‘Art of Blushing’ to a whole new level, this is a blush that not only gives you a soft flushed effect but can be used artfully to contour or enhance your features as well. The shades work for natural day looks and can be used to sculpt and define your cheeks for a night around town.

Commenting on the collection, Katrina Kaif says, “I never leave home without my blush. It’s just what I need whether I’m glamming up for a picture or getting the red carpet ready for a night out. I love the way our Kay Matte blush leaves my skin looking soft-focused and air-brushed. I enjoy mixing and matching the shades, for sculpting my cheekbones or for a more dramatic finish for the evening. I am so glad, we have been able to create a blush range that is so versatile in many ways.”

On the launch Reena Chhabra, CEO, Nykaa Brands said, “The Kay Beauty Matte Blush range is really on point when it comes to diversity. We wanted a range of blushes that could work for Indian skin tones across the spectrum. Eight shades of blush can be used in many different ways; a natural look or even a glamorous or dramatic look. Katrina & our team have worked very hard to create a formulation that is long-lasting, pigmented, lightweight, and super hydrating for your skin. Women are going to love this product, both for its performance and care.”

Discover the 8 shades

1.Nude
Shades- Soft Nude. Long stay, weightless, and the extreme matte formula with high color payoff with ultra comfort.
Enriched with Avocado & Mango Butter to keep your skin hydrated and nourished. It brightens the skin and reduces the signs of fine lines.

2.Pinks
Shades-Tickled Pink, Dusty Rose, Sugar Candy, Sweet Salmon to add dimension with long-lasting staying power and ultra-matte finish
Enriched with Avocado & Mango Butter to keep your skin hydrated and nourished. It brightens the skin and reduces the signs of fine lines.

3.Plums & Berry
Shades-Deep Plum, Mild Berry with the high color payoff and a supreme matte finish formula
Enriched with Avocado & Mango Butter to keep your skin hydrated and nourished. It brightens the skin and reduces the signs of fine lines.

4.Coral
Shades-Coral Charm to give you that long-lasting and high color pay off with one application.
Enriched with Avocado & Mango Butter to keep your skin hydrated and nourished. It brightens the skin and reduces the signs of fine lines.

Kay Beauty is exclusively available on the Nykaa website/ app and across Nykaa stores pan-India.

About Kay Beauty

Founded in 2019, Kay Beauty is a partnership between one of India’s biggest stars, Katrina Kaif, and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares, The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.