If you follow the Kardashians on Instagram, then you know they love a good party. Over the years, the famous family has become even more famous for their extravagant events—from birthday celebrations to baby showers and Christmas parties. The key to a grand Kardashian soirée? Celebrity florist and designer Jeff Leatham.
Leatham, who gained his celeb cult following through his longtime work with the Four Seasons Hotels, is a Kardashian connoisseur. At any given moment, you'll find his floral arrangements perfectly perched in a KarJenner home. So when Kim Kardashian thought about her next KKW Fragrance launch, a collection of three floral-inspired fragrances in reusable bottles, teaming up with Leatham was a no-brainer.
"I have been so lucky for so many years to get these beautiful Jeff Leatham arrangements," Kardashian tells ELLE.com over the phone. "And every time people come over, the scent is just overwhelming in the best way. And the idea was, who better to do a collab with than Jeff?"
For Leatham, the collaboration served as the perfect quarantine project. "When Kim texted me, it was right at the beginning of last year when everyone felt like, oh my god, we're trapped at home," Leatham explains. "So it kind of kept me inspired during lockdown last year, working on this with her and the team. I call it an art project because these boxes and the bottles are literally like little pieces of art."
But Leatham isn't the only floral design expert. "North [West] has such a great eye," Leatham adds. "From the little videos when we've done flowers and installations in Kim's house, it's always Northie who has a great eye, and she's very judgmental, in a good way. Like 'Mommy, I'm not sure...' or 'I don't know if I like this...' It's hilarious. So she has a great eye with flowers."
Ahead, Kardashian and Leatham talk about their new KKW Fragrance collection, favorite flowers, and Leatham's most memorable project for the family.
The collection has three very different fragrances: Desert Rose, Jasmine Air, and Night Iris. Which flowers inspired you?
KKW: I think our original blush-colored flowers. I love rose. I love white florals. I wanted that, especially in the jasmine. We wanted to bring in some amber and musk and patchouli. Things that might be just a little bit mixed differently than what I typically would do.
Leatham: They're all very different, but they all go together very well. Jasmine Air's a morning vibe. Desert Rose is early, late afternoon. And the Night Iris is something you wear at night, a little mischievous. It's dark, but it's also fresh at the same time. I've been wearing these for the last couple of months, and literally, people are stopping me in the hallways and saying, "What is that?" It's amazing to create something unique and so different.
The packaging is so chic. Why was it essential to make the bottles reusable?
KKW: Having something that can be sustainable is just really important. I wanted something that was very ceramic-feeling, something that would go in my home. When Jeff sends all of our floral arrangements, I always return the vases and the planters they come in, just because I always love what he has and want to reuse them. We have the vases all over the house right now, and they look so amazing. I thought it was really important to have a touch of that also in the bottle-making process.
Leatham: Reusing vases is super important. That's why we created them to have a little reservoir at the top for water to put the head of a flower in. And there's never been anything like this designing before. So it's innovative and chic and beautiful, and they look like Kim's house. It's something that you would walk in and be like, of course, that's on her table.
If you were a flower, which would you be?
KKW: My favorite flower is magnolia, but I would probably be a peony. It's not my favorite flower. I love it, but it comes around, and it's beautiful, and everyone's always excited to see it. And everyone is just happy when they see peonies.
Leatham: I would be a gardenia just because I love gardenias. I love how they smell. It's probably my favorite flower.
Kim, is there a flower that reminds you of one of your kids?
KKW: I think flowers in general! Maybe sunflowers and fun, bright energy would remind me of my kids.
Do any of your kids have a favorite flower?
KKW: Not really, to be honest. We're surrounded a lot with roses, but we garden a lot, and we have more vegetables and fruits and stuff like that they're a part of.
What's the most memorable arrangement that Jeff has created for the family?
Leatham: It sounds super cliche, but it's always the next arrangement I'm going to create for them. We've been working together for so long, and it's been such an amazing, loving process. I'm always kind of in the back of my head thinking, what will we do next?
KKW: I think it's the fun ones, like the birthday parties. We just did my daughter Chicago's birthday party with all the purple flowers, and it's just finding new things and amazing arrangements that look so unique and different. There are so many that it's just hard to pick. There's always an event.
KKW Fragrance x Jeff Leatham is available today at 3 PM EST on kkwfragrance.com.
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