Ahead of Sajid Nadiadwala’s Baaghi 3 hitting the screens on March 6, the team was blown away by a huge response to a uniquely innovative marketing scheme, from the already excited audience. As exciting is building up for the one of Bollywood’s most-anticipated action franchise, Baaghi 3, the advance bookings were brought forward from Wednesday to Sunday. But that‘s not all! In a first-of-its-kind Bollywood marketing strategy, the makers decided to give the audience a surprise!
The makers decided to open lines to a toll-free number (7878783030) for the cinema-goers as Tiger Shroff, Riteish Deshmukh and Shraddha Kapoor urged them to call on it as they would be live. They announced that whoever was successful in giving a missed call on the number would get the chance to win free tickets. Guess the catch, here? One could call within the three minutes only – between 3 pm and 3.03 pm and not a minute more. The internet started buzzing, Baaghi 3 began trending as there was a mad rush to be among those chosen callers. The number was flooded with missed calls and soon a bandwidth crunch was witnessed within just three minutes.
Nadiadwala Grandson also took to their handle to share a special video with the three actors, “Sending you lots of love from Ronnie, Siya & Vikram Get ready for one more surprise #SajidNadiadwala’s #Baaghi3 @tigerjackieshroff @shraddhakapoor @riteishd @khan_ahmedasas @wardakhannadiadwala @foxstarhindi”.
Even Tiger Shroff shared, “Whack Smack Attack hoga kal! Watch out for the big surprise tomorrow!
#SajidNadiadwala’s #Baaghi3 @shraddhakapoor @riteishd @khan_ahmedasas @wardakhannadiadwala @santha_dop @foxstarhindi @nadiadwalagrandson”
Raking our excitement further up, actress Shraddha Kapoor also shared the video and posted, “Since y’all have been so excited for #Baaghi3, we have another surprise for you tomorrow Keep watching this space for more. #SajidNadiadwala’s #Baaghi3 @tigerjackieshroff @riteishd @khan_ahmedasas @wardakhannadiadwala @santha_dop @foxstarhindi @nadiadwalagrandson” https://www.instagram.com/p/B9McbPcJFuB/?igshid=irbszp3f7oki
Looking at this level of excitement, the makers were happy with the tremendous response their scheme had evoked. The total call volume observed was more than 15,300 with the unique calls being around 9,900. The key market areas for this exciting marketing attraction were Maharashtra, Bihar, Uttar Pradesh, Gujarat, Andhra Pradesh, Delhi, Rajasthan and Assam, from where a high inflow of calls from excited fans was seen! But, the exciting part is that a total of 5000 tickets will be given in this Baaghi 3 giveaway!
A whopping number of more 15,300 calls came through in just three minutes which promises about 5000 free tickets! This thunderous response from the audience definitely made the producers happy and why not!
With a fight against an entire nation and promising three times the action with its massive scale of production this time, Baaghi 3 is all set to hit the theatres on 6th March and the world is excited to see ‘Ronnie’ in his power-packed action avatar.