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M&S has partnered with PRAI Beauty to launch a new skincare line, MenoGlow, specially designed for those going through perimenopause and the menopause.
This is the first time the high street retailer has joined forces with a beauty label.
Research conducted by M&S found 77% of their customers noticed their skin has changed because of hormonal ageing, with the loss of elasticity and collagen, visible wrinkles and duller looking complexion, being amongst their main skin concerns.
As a result, 74% of women surveyed have had to adapt their skincare regime, and the products they use, to suit these changes.
M&S x PRAI Beauty's MenoGlow range is a five-piece collection designed to target the skincare concerns in women going through perimenopause and the menopause, such as dry, lacklustre skin and signs of ageing.
Speaking about the new release M&S' skincare, bath and body buyer, Rebecca Overton, said: "There is no better time than now to launch something like MenoGlow™ with PRAI Beauty.
“More conversations are happening about the menopause than ever before. There’s a willingness to talk about it more openly. And, as one of the UK’s biggest retailers, we felt a responsibility to open up discussion to a wider audience and bring women in – especially as so many of our customers are actively experiencing perimenopause and menopause.
"We wanted to create something uplifting, simple and positive that bought out the best in women’s skin as it changes.
"Our customers have been actively asking for this and with MenoGlow™ we will be one of the first to step into this important new category.”
Products in the range contain "M complex", which is blend of cloudberry Seed oil, Centella Asiatica and Syn-Coll, as well as other active ingredients to hydrate the skin, boost collagen production, calm redness, energise the skin and boost the skin's radiancy.
The collection includes the Collagen Boosting Cremegel Moisturiser, Gentle Rebalancing Creme Cleanser, Super Hydrating Sleep Creme, and Ultra Rejuvenating Sleep Mask, as well as the Hot Flush Cool Fix Serum, which is tipped to be the cult item.
The MenoGlow range is affordable, with prices from £20 to £30, and is available to buy from M&S now.
Although the range has only just launched as of 8 April, there is already a special offer on some items, which you won't want to miss out on.
Shop our top picks in M&S' new skincare range
MenoGlow Hot Flush Cool Fix Serum | £23 (Was £28) from M&S
MenoGlow Gentle Rebalancing Creme Cleanser | £20 from M&S
MenoGlow Collagen Boosting Cremegel Moisturiser | £25 from M&S
MenoGlow Super Hydrating Sleep Creme | £28 from M&S
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