Martha Stewart 'sometimes' looks at Goop products, but isn't a fan: 'Good luck, Gwyneth'

Martha Stewart shades Gwyneth Paltrow and Goop — again. (Photo by Kevin Mazur/WireImage)

It's been over a decade since Gwyneth Paltrow launched her lifestyle brand, Goop, and Martha Stewart still isn't buying what the actress-turned-entrepreneur is selling. Literally. Stewart, 78, threw Paltrow and her company some shade on Alex Rodriguez and Barstool Sports' podcast “The Corp.”

"How would you describe what Gwyneth Paltrow is doing today versus what Martha Stewart created years ago?" Rodriguez asked.

"I don't follow Goop," Stewart replied. "Sometimes I look at products that she's selling... I wish every young entrepreneur well and I hope that there are many, many, many different kinds of entrepreneurs... if they're movie stars or hardworking women like I am, who are not movie stars."

She added, "If they have a good idea, I want them to be able to succeed. So good luck, Gwyneth."

Stewart — who in 2013 boasted that she started "this whole category of lifestyle" — has never been a fan of Paltrow’s Goop. In 2014, she said the “Iron Man” star should shut up and stick to acting.

"She just needs to be quiet. She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart," Stewart told Net-a-Porter’s Porter magazine.

Paltrow was unfazed by the criticism.

"No one has ever said anything bad about me before, so I'm shocked and devastated," Paltrow joked shortly after at Fortune's Most Powerful Women Summit. "I'll try to recover." She added, "If I'm really honest, I'm so psyched that she sees us as competition. I really am."

Goop is no stranger to criticism. Just this week, it was the subject of a buzzed about article from The Atlantic where writer Amanda Mull attempted to "Goopify" her life. (Spoiler alert: After spending more than $1,000 on products, Mull had more questions than answers.)

Although Goop has plenty of haters, there are clearly a lot of fans, too. In 2018, Paltrow’s company was valued at $250 million.

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