If you're a die-hard McDonald's breakfast fan, we've got some good news. While the burger chain hasn't chimed in on the speculations that it won't be bringing back all-day breakfast (a silence which many are taking as confirmation of the devastating news), they just revealed new all-day menu additions that could take its place. And not only are these sweet treats here to breathe new, scrumptious life into your morning routine, they're also the first pastry items to be added to the McDonald's menu in almost a decade.
The chain announced this week they'll be adding three new items to their McCafé Bakery lineup: the Apple Fritter, Blueberry Muffin, and Cinnamon Roll. The pastries will be available all day at nationwide locations starting Oct. 28. (Related: 9 Restaurant Chains That Closed Hundreds of Locations This Summer.)
While McDonald's lunch and dinner sales recovered from the impact of the pandemic much more quickly, the company's breakfast segment took a plunge as Americans began working from home. The subsequent move to discontinue all-day breakfast in March was met with disapproval from customers, but franchises welcomed the long-awaited change which increased productivity and speed of their kitchens.
The chain has kept mum on the future of all-day breakfast, but the new all-day pastries seem to be a peace offering meant to provide customers with an alternative. Not to mention, it gives McDonald's a potential edge over chains competing for recovering breakfast traffic, like Wendy's and Taco Bell which have both expanded their breakfast menus this year.
"We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day," read an official statement signed by Linda VanGosen, vice president of brand and menu strategy at McDonald's.
The new pastry items join two other baked goods currently on the McCafé menu, the Chocolate Chip Cookie and Apple Pie.
McDonald's started experimenting with sweet baked goods in 1970, when Pittsburg, PA–based franchise owner Jim Delligatti added sweet rolls and doughnuts to his restaurants' menus. The innovation took off and a nationwide breakfast was rolled out in 1977. It included the Egg McMuffin, hotcakes, toasted English muffin, scrambled eggs, sausage, hash browns, and Danish.
By 1986, McDonald's was serving one in every four American breakfasts not made at home.
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