Meet Sergio Aka Chekomariscal – The Voice That Best Talks About Cars


Meet Sergio Aka Chekomariscal – The Voice That Best Talks About Cars

Traveling the world to test drive cars is the ultimate dream for automotive geeks. In their eyes, cars are remarkable creations, with endless combinations of performance and luxury available at their command. Imagine experiencing all of them – while traveling to the very places where the manufacturing magic happens. Ask anyone, and they’ll tell you that’s a serious job with serious fun.

Well, this is the regular job of Sergio Mariscal, and he would be the first to agree that it’s a wonderful one. The Mexican-born entrepreneur and magazine editor, known as “Cheko” to family and friends, calls himself “Chekomariscal: The Voice That Talks Best About Cars.” Living up to that role requires the kind of expertise few others have. 

After spending the first 14 years of his life in Mexico City, Mariscal’s family moved to the United States, settling in Miami. In 2004, he returned to his beloved country to attend college. During that time, he founded his first magazine with a friend and a classmate. It was a success, and they sold it to a group of investors a few years later. 

Eventually, Mariscal realized that he had a flair for media. “From that moment, I decided to merge three things,” he says. “My communication career, my experience as an entrepreneur, and my passion for cars and the smell of gasoline…and that’s exactly how was born.”

An ambitious project, aims to provide specialized reportage on every car produced – which means that Mariscal and his team get to travel the world and see how different makes and models drive. It’s a job that has taken him across North and South America, to Japan, Germany, Switzerland, Spain, France, and beyond. Another thing that keeps him busy is hosting the program Super Nave on Acustik TV. 

Along with having the best job, Mariscal has also reached another career milestone by establishing himself as an expert in the field. “I’ve worked hard,” he says. “Having a passion is great, but to turn it into what I do for a living, I’ve had to really push and keep up with this industry. It hasn’t been easy, but it is worth it.”

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