Pammi aunty is huge, she is a rage and has taken the internet by storm! She has been an instant hit since the day her videos went viral three months ago on May 14th,2016. Till date, the videos have garnered more than 5 lac views! Pammi aunty is a middle aged Punjabi woman who has an opinion on everything ranging from Brexit to UEFA Euro 2016, Airtel 4G or even the Game of Thrones. She rants about everything under the sun, especially her daughter-in-law who is an MBA and whom she abhors from her gut! Sporting giant pink glasses, her hair tied in a towel with stuck-on curlers and sometimes a face pack, her favourite past time is to call her friend Sarla bhenji and amongst other things, criticise her daughter-in-law in her typical Punjabi accent.
The man and the face behind Pammi “aunty” is none other than Ssumier Pasricha who is an Indian television and film actor who rose to fame as Shubroto in the Indian TV series Code Red, Shailu in Sasural Simar Ka on Colors TV channel & Randy Bhai in a musical English play “Mahim Junction” which was produced & directed by Shekhar Kapur / Sohaila Kapoor. Ssumier who practices Vedic astrology is also a firm believer of numerology and added an extra “S” to his name, post which he says he got a film offer within 15 days of the change.
A linguist, Ssumier is fluent in six languages and has worked in more than 30 plays and performed in both national and international theatre festivals with renowned directors like Sohaila Kapur, Shekhar Kapur, Vivek Mansukhani and Sabina Mehta Jeitly. He has also done many TV commercials including the Idea ad with Abhishek Bachchan. 36 year old Delhiite Ssumier is an MBA and has been acting since the age of ten when he started doing plays at school level and later went on to do theatre in Delhi and Australia. He is also a keen photographer and does photography for international projects on travel and fashion.
On Being Called A Shah Rukh Khan Lookalike.
Speaking on the comparisons, he says “ Comparing me with Shahrukh sir??? It is like "Suraj ke aage diya dikhana”. He is too big, he is an ocean of talent. Yes some people do say that I have some similarities and I look like him. So I just take it as a compliment".
On The Conceptualisation Of Pammi Aunty.
Ssumier who is a big fan of Charlie Chaplin also admires Amitabh Bachchan, Dharmendra, Rishi Kapoor and Shahrukh Khan for their comic timing and stand-up comedian Russel Peters, speaks about how he zeroed in on the Pammi aunty videos’ concept “Pammi aunty is in every house we have grown up in; seeing our nani, daadi, neighbours aunties…so Pammi Aunty is them….I belong to a Punjabi family and was and am surrounded by these aunties and am totally proud of them. Just for a lark, one day I created this concept on Snapchat video out of curiosity and it just clicked!”. Ssumier who writes his own scripts says that the videos which are going viral each time he posts them helps him connect to the world which was beyond his reach earlier. Speaking of the videos’ success he says “ Frankly I never thought that I would make it this big, and I am thankful to everybody in every corner of the world to have showered so much love on me and my characters Pammi aunty and Sarla bhenji”. “ It is a humbling experience too, like this lady who contacted me and told me that after having a miscarriage she was in depression but is now laughing without any guilt because of Pammi aunty. This kind of response is truly amazing. But I still feel my best is yet to come”.
Images and Videos Courtesy : Ssumier Pasricha.