Actor Aamir Khan has reportedly rejected a luxury car endorsement to concentrate on his image of a social crusader. After his show Satyamev Jayate, Aamir has altered his existing contracts with ad agencies and has even cancelled all his commitments. Sources reveal that the actor only wants to work on ads that are socially relevant and that he is rumoured to have cancelled deals amounting to a few crores.
Though the first season of the show is over, the superstar still does not want to do any advertisement. Sources further claim that Aamir did not sign up for the luxury car endorsement as it didn't come under the umbrella of social issues.