Actor Akshay Kumar, who has been quite successful as a producer, seems to possess a special talent for gimmicky ideas when it comes to promoting movies too, it seems.
Since the past few days, newspapers have been carrying news reports about raids perpetrated by a con-man posing as a CBI officer and the 'news piece' have also included grainy photographs to make it seem authentic. While most readers might have guessed that the news pieces are not genuine and are aimed at promoting heist drama Special Chabbis, it might come as a surprise to many to know that it was Akshay Kumar himself, who came up with this unique teaser campaign idea!
Directed by Neeraj Pandey of A Wednesday! fame, Special Chabbis stars Akshay Kumar apart from Manoj Bajpayee, Jimmy Sheirgill, and Anupam Kher in pivotal roles.