Actor Akshay Kumar, who is currently endorsing over a dozen brands, has reportedly raised his endorsement fee. The actor believes that there is no harm in raising his fee, since it is a give-and-take relationship. Akshay was quoted saying that when something is selling well, then he sees no problem with increasing the rates.
2012 has been exceptional for the actor, career wise, with superhits such as Rowdy Rathore, Housefull 2 and Khiladi 786. The actor will next be seen in Once Upon A Time In Mumbaai Again, which releases on August 8.