Bejoy Nambiar's directorial debut, Shaitan, was clearly targeted at the youth. For his next release, David, Nambiar is targetting the same audience and so, he has planned an innovative strategy to release the trailer of the film.
He was quoted saying that David is an edgy film, so in the process of trying to be innovative with the marketing, he will release the trailer online and not in theatres.
Bejoy and his team will release the trailer on December 14 on Twitter. The trailer will appear in theatres once it goes viral online. David is a gangster-comedy in which Neil Nitin Mukesh and Tamil stars Vikram and Jiiva will play the protagonists.