'Ek Thi Daayan' crew launches book 'Daayan'

ANI4 April 2013

New Delhi, April 4 (ANI): Konkona Sen Sharma and Huma Qureshi along with the cast and crew of 'Ek Thi Daayan' released a book called 'Daayan'.

The book, which has real stories related to witches and supernatural powers, is a yet another innovative concept for promoting their upcoming movie.

Talking about the storyline, filmmaker Ekta Kapoor said that the film does not promote superstition, but has its roots in folk tales about witches.

"Our film is based on a fictitious story. These are not true facts; we are not doing a docu-drama. We are not trying to promote superstition. We are doing a super natural film. Such films are made everywhere in the world. These films should be taken seriously. They should just be enjoyed. I have always loved stories about witches," she said.

Meanwhile, Sharma said that her journey during the film's making was interesting and appreciated the director, Kannan Iyer for his work.

"Well I'd like to say that it is more of a supernatural thriller than a horror film. I can't say much about the film because that would be revealing, I think too much but it was a wonderful experience working with everyone, especially Kannan Iyer who is our director who could not be here today but I think he has done a fabulous job," she said.

"The music is amazing, there are great actors in the film, it is a great collaboration, so I am very happy," the 33-year-old actress added.

The film that also features Emraan Hashmi and Kalki Koechlin is scheduled to release on April 18. (ANI)

We believe that personalization matters.

See how 87% of participants increased their contribution rates, according to a recent study. (0915-899P)

In Maje

Going independent doesn't mean going it alone

Hear how Schwab’s consultants help you navigate the RIA transition and build the business you want for your clients—and future. Watch the videos.

In Twos

Love Where You Live at Westchester Square

Resort-style living with amenities and luxury towns, featuring single-family home space, west of Rte 301 in Waldorf, MD. Priced from the upper $200s.

Liberty Mutual Insurance

Save up to $509 on car insurance with Liberty Mutual. Get your free quote now and start saving today.

Delta Reserve Credit Card

Earn Miles and MQMs with Miles Boost™. Learn More. Terms Apply.

When the going gets tough. Why Get a Loan From Us?

We keep the tough going with 2,300 convenient locations, 6,500 helpful employees & a 97% customer satisfaction rating. Talk about strength in numbers.