Fiat 500L Ad Reveals a Racy Italian Invasion [video]

George Kennedy
Boldride29 June 2013

We all know the story of Paul Revere, racing through the Massachusetts countryside, warning colonists that the British were coming. Well, what if it were the Italians? And what if those Italians came in the latest offerings from the Fiat brand, including the 500, 500C and 500L? If this advertisement is to believed, then things may have gone a bit differently.

When I was on the first drive for the 500L, Fiat showed this ad to the group of assembled journalists. It was the only time that I can remember auto writers actually applauding the presentation of an advertisement. Is it worth the cheers? Tell us in the comments below.

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