Ramcharan Teja biscuits surprised Apoorva Lakhia

Subhash K. Jha

Mumbai, July 11 (IANS) One has heard of perfumes being named after stars. But biscuits?! Named after Telugu superstar Ramcharan Teja, the biscuits are available in parts of the world with a sizeable South Indian population.

When director Apoorva Lakhia, in whose "Zanjeer" remake, Ramcharan Teja makes his Bollywood debut, found 'Charan Biscuits' on the supermarket shelves of Kyoto, Japan he was stumped.

Lakhia has not only brought back the biscuits to India, he has also decided to market 'Zanjeer' biscuits for Ramcharan's fans.

Said Lakhia: "I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious.

"When I inquired around I got to know that Ram's South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They're quite good."

Always be trading with every possible advantage.

Trade Stocks & ETFs. Get exclusive tools. And pay $7.95 for online U.S. equity trades—less than TD Ameritrade, Schwab, and E*Trade. Open an account.

Try This Soup, You Must.

Find Yoda and all your favorite Star Wars characters on Campbell's soup cans in a store near you!

Ditto!

Built For Your Busy Life

All our programs are 100% online pick your program and design your course schedule around your life.

Melt away dirt, oil and makeup!

Try our one-step facial cleanser for the ultimate clean or our cleansing wipes for Purity on the go! Natural oil extracts condition and refresh skin.

Stafford Co.'s Most Affordable Homes

Stafford Landing—a charming new community in Stafford w/ tree-lined homesites & amenities. Priced from the upper $200s. Visit us today!

In H&M