Megastar-turned-politician Chiranjeevi inaugurated a movie-based TV channel named UTV Action in Hyderabad on Tuesday.
A new addition in the existing UTV bouquet of UTV Bindass, UTV World Movies, UTV Movies and UTV Action Hindi, the new channel will showcase dubbed, fast-paced action content from Hollywood.
It will present multiple blockbuster titles Hellboy, Book of Eli, Angels & Demons, The Bounty Hunter, Bad Boys, Karate Kid and several others such Spiderman, XXX, Men In Black and Hancock.
Despite new trends in Telugu film making, Hollywood action movies continue to be of a different level. We have limitations of technical excellence and also budget. Action cinema offers a completely different experience, observed Chiranjeevi on the occasion.
Telugu happens to be the second-most preferred language of release for Hollywood action films in India and this is one of the factors that prompted UTV to launch its Telugu channel, UTV Action Telugu business head Sameer Ganapathy said.