One of Google's major startup program chiefs unveils her top tips for success

Lianna Brinded
Head of Yahoo Finance UK

Google (GOOG) may be edging closer towards becoming a $1 trillion company but it is one of the most active companies in the world for developing new talent and companies.

One of the key way it is doing this is by its Google for Startups program, formerly known as Google for Entrepreneurs, which was set up in 2011. It consists of over 50 co-working spaces and has accelerators in 125 countries and helps turn business dreams into a reality.

It probably comes as no surprise that the tech giant picked Marta Krupinska to head up Google for Startups in the UK in 2018. Krupinska is a serial tech entrepreneur who built a successful social media website for travellers and expats before Facebook (FB) came onto the scene and went onto being a co-founder of fintech company Azimo in 2012, in which the team raised $70m in the process.

Marta Krupinska, Head of Google for Startups UK. Photo: Yahoo Finance UK

Krupinska sat down with Yahoo Finance UK for its premium show Global Change Agents with Lianna Brinded and discussed everything from how she founded her successful companies to how she managed to elevate so many people and companies while also being a successful creator and business person.

Watch the full interview for:

  • Krupinska on building a successful social media website pre-Facebook

  • How she co-founded fintech company Azimo and raised millions in venture capital funding when women founder notoriously struggle for investment

  • Top tips for female startup founders

  • What Google’s ultimate plan is for its global startup incubator

  • How Google for Startups is approaching Brexit

  • Advice to her 21-year-old self

Global Change Agents with Lianna Brinded explores the stories of some of the most inspirational women across business, tech, and academia. Catch up on all the latest episodes here.