The NFL does its best every year to turn its schedule release into a national holiday.
As fans get a first look at their teams' path to a potential championship, schedule release day is the Super Bowl for social media managers. This year was no exception, as team Twitter accounts on Wednesday featured high-production videos to announce a list of football matchups — some of them did, at least.
The Dallas Cowboys were not the exception. Cowboys Twitter showcased a 2 1/2 minute video featuring Post Malone and Jerry Jones on a bling-filled buddy adventure. Because of course it did.
The Green Bay Packers got creative with a behind-the-scenes look at some opponent-themed photo shoots. Aaron Rodgers was nowhere to be found.
The Denver Broncos apparently won the battle with the Indianapolis Colts for Peyton Manning's services.
Manning was nowhere to be found on Colts Twitter on Wednesday, which opted for an ex-punter and kicker tandem instead.
The Atlanta Falcons stuck with their time-tested routine of bagging on the New Orleans Saints — and everyone else on their schedule.
The Raiders continued to go all-in on their still-fresh Las Vegas theme.
And the Tampa Bay Buccaneers leaned on Gronk — because that's what you do when you have Gronk.
The Kansas City Chiefs may have done it best with a news conference montage featuring fan-favorite head coach Andy Reid.
Sometimes simpler is better — and easier on the social media budget.
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