Though I am aware of the backlash this article might receive from the ‘modern’ reader, I won’t hold myself from writing it. So this is what happened the other day while I was exploring YouTube and looking for upcoming movies in 2016 -the trailer of Kya Kool Hai Hum 3 showed up as a suggestion. I didn’t quite realize how uncomfortable this trailer might make me till my little nephew joined me and his curious questions compelled me to shut down my laptop.
Source: Screen Grab
Seriously Ekta Kapoor, this is the best you could do to make your mark in movies? I would have been impressed had you come out in the open and produced a full-on porn instead of taking the safe midway and producing this soft porn in the guise of a comedy. Allow me to be honest enough and say that there is just so much hope of your brother’s career to stand strong even if he stands naked in front of the camera. You could have rather spared your family this horrendous embarrassment. The equally sub-standard dialogues and lyrics of the Kya Kool Hain Hum series are just exposing the pervert of a frustrated, sex-obsessed yet sex-deprived mind, you may call that talent if you want to, I, however, beg to differ.
But it is not just this one movie series which is overboard with sexuality to sell its tickets. Nudity has become the trend and need of the hour in the entertainment business. And to mirror this trend, nudity is fighting hard to make a strong presence felt in the real world as well. Call me old school, but I just can’t wrap my head around the entire concept of #freethenipple. The caveman graduated to civilization to bring a furtherance to its existence. One such advancement was to cover ones private body parts, and today we are revolting against this social norm to get our rights straight. Is it a fight for gender equality, or is it a fight of a handful of women to claim the right to walk around naked? The labor women building a skyscraper with a child wrapped around her waist, yet being paid lesser than the male counterpart, the girl in some remote village who is not allowed to study and is forced into a marriage she never wanted, some equally meritorious woman who is not allowed to make an identity for herself, the wife whose husband wants to abandon her because she has just given birth to the third female-child, the sister from a small town whose brothers have denied her a share in the family property provide us with graver situations calling out for gender equality, the nipple can wait to see the sunlight though.
In this era of entertainment globalization, the wrong message is all over the place when a pop diva like Demi Lovato bares it all for the cover shoot of her album Confident, and Kylie Jenner poses for a magazine sporting leather trousers that cover everything but the derriere. From when has nudity become synonymous to confidence, and wasn’t covering up the butt the main reason of wearing pants in the first place? What expectations would you want to rest on the young generation when they have such role models?
Coming back to the Indian movie industry, it undeniably extended some impressive generosity by accepting an adult movie star like Sunny Leone in mainstream cinema. However, it breaks my heart to witness her being used to fill in roles that perhaps a Deepika Padukone, a Sonakshi Sinha or any other A- lister might never have signed. What is the point in typecasting her in roles which are just a milder version of what she had started her career with? Why not experimenting with her in substantial characters that require more of her acting skills than her erotica? Because the only motive the producers had in mind while strategically importing this adult star to Bollywood was to milk her so-called fame and printing some easy Indian currency.
For a few movies like Love, Sex Aur Dhoka or Majhi, the love making scenes were indeed an integral part of the story-line, and the makers have done justice to their craft. On the other hand, when the Hate Story series fails to register its arrival and departure at the theaters, or in our memories, it proves that excessive splurge of the ‘F’ word from an untrained mouth accompanied by overflow of lust, can’t help a movie from sinking if it is decimated equally by bad acting and a shaky plot. I presume these producers and directors take the word ‘Show’ from ‘Show Business’ a little too literally. It doesn’t work that way. Else the film, EK Paheli Leela, which had no dearth of sensuality and skin show, would have never missed to seduce the audience to the halls and claim its success as Bollywood movie. The downright fall of such movies prove beyond any doubt that no matter how much a maker tries to feed the audience with sex, a movie would only run when it has artistic caliber and remarkable performance. The B-grade film producers can pursue these soft porns which thrive solely on half-naked well-tones silhouettes but the only purpose such movies will ever serve is to contaminate tender minds of young children who devour such illogical vulgarity through the television and internet.