Anyone with discerning taste and a love of beauty products knows that a lot goes into picking a good lipstick, foundation, or even hairspray. Pro recommendations are key, as are reviews, but at the end of the day, there’s one thing that we often forget to consider: What the masses are buying.
To find out, we tapped four major beauty e-tailers to find out just what’s been flying off the shelves lately. Our logic: If thousands, or tens of thousands, of our peers are obsessed with something, it must be amazing — and we need to know about what’s amazing.
Ahead, you’ll find 13 products that stores like Net-A-Porter, Sephora, and Amazon simply can’t keep stocked on their e-shelves. Call ‘em what you want — best sellers, customer favorites, regularly OOS (out of stock) — just be sure to add them to your cart while you still can. We officially give you permission to follow the crowd on this one.
To view the rest of the slideshow, visit Refinery29.
By: Lexy Lesback