Is this massive Sony 70-inch 4K TV Labor Day's best television deal?

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This 4K TV from Sony has a 4.5 out of 5 star review rating. (Photo: Walmart)

This is a very unexpected price drop, indeed. Walmart lowered the price on this Sony 70-inch Class BRAVIA 4K Ultra HD HDR Android Smart LED TV (XBR70X830F), which is now on sale for just $998 — or $1,000 off its list price.

That’s a 50 percent savings!

This Sony TV features a massive 70-inch LED backlit display with a 4K UHD resolution and HDR (high dynamic range) support. This is Sony’s mid-range model that features better performance and color contrast than its budget pick. However, it’s not nearly as expensive as the company’s premium high-end model.

You’re going to get high picture quality and detail, a wide color gamut, and deep black levels that Sony BRAVIA is known for — but at a lower and more affordable price point.

Powered with Sony’s 4K HDR Processor X1, this 70-inch 4K TV is blazing fast with smooth motion handling and a very low input lag. This means you’ll have a seamless viewing experience when you’re watching your favorite movies and TV shows, while this 4K TV can handle live sports with ease — just in time for the start of the NFL football season.

In addition, this gigantic 4K model is powered with Android TV to stream Netflix, Hulu, Amazon Prime Video, and many more video streaming apps out-of-the-box — and it also features built-in Chromecast to stream music and videos from your smartphone or laptop.

Trust us, this 70-inch Sony BRAVIA 4K TV will effectively transform your living room into a movie theater. At less than $1,000, it’s a very good deal.

Sony 70-inch Class BRAVIA 4K (2160P) Ultra HD HDR Android Smart LED TV (XBR70X830F)

Save $1,000 on this Sony 70-inch 4K smart TV. (Photo: Walmart)

Shop it: $998 (was $1,998),

But don’t just take our word for it.

“Sony really does make the best TV's in my opinion, but they are significantly more expensive than other brands,” wrote a Walmart reviewer. “I saw this Walmart sale on a 70-inch 4K Sony Bravia — over half off the original price. I immediately got out my credit card. I still can't get over how amazing this 70-inch Bravia is. The picture is mind blowing. The Android operating system on it is fantastic for Netflix, Amazon Prime and other apps. I love this TV! It has now turned the TV room into an ArcLight theater.”

“Overall, a great TV,” a delighted Walmart reviewer wrote. “Picture is outstanding. Apps and features are easy to use. Watching 4K video is phenomenal. TV upscales HD signal well. You will get the best quality when viewing straight. Really happy with this purchase.”

Shop it: Sony 70-inch Class BRAVIA 4K (2160P) Ultra HD HDR Android Smart LED TV (XBR70X830F), $998 (was $1,998),

The reviews quoted above reflect the most recent versions at the time of publication.

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