Sony LIV's promotional 'prank' for Undekhi creates panic; Mumbai Police instructs channel to withdraw tactic

FP Staff
·2-min read

A promotional "prank" by an online streaming platform confounded several residents of Mumbai on Friday, 10 July, leading to a slew of calls to the police control room.

Late in the evening, the cyber cell of Maharashtra police said it had asked Sony LIV, the streaming service, to stop the promotional activity.

The main control room of Mumbai Police started getting calls from people in the afternoon that they had received strange calls from numbers starting with 140 or 40.

Vaibhav Pawar, who owns an advertising agency, said around 4 pm, a man who identified himself as Rishi' called him, begging for help and saying that he had witnessed a murder and recorded the incident on his mobile phone. The killer was now trying to kill him, the man said.

Many others received similar calls, not realising that it was a gimmick to promote Sony LIV's new series Undekhi.

Some also tweeted about it, tagging the Mumbai Police's Twitter handle.

Finally, Sony LIV clarified it was a promotional activity.

Check out the tweet here

Maharashtra Cyber tweeted that people should not panic and spread rumours if they had received these calls.

Here are the tweets

(With inputs from Press Trust of India)

Also See: Bhonsle is reflective of our times, as the migrant vs local conflict is a growing global concern: Manoj Bajpayee

Breathe 2, Dil Bechara, The Old Guard: What to watch on Netflix, Amazon Prime Video, Disney+ Hostar in July

On Becoming a God in Central Florida review: Kirsten Dunst raucously dismantles sandcastle of the American Dream

Read more on Entertainment by Firstpost.