Can Success On OTT Platforms Boost Careers In Bollywood Cinema?

Amar Singh Rathore

Various B-Town actors and independent artists have shifted to OTT platforms to do stellar work these days. Can it also open gates for Bollywood? Read on…

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As we see a foray of actors like Karisma Kapoor, Manisha Koirala, Dino Morea etc making a comeback on web-shows and OTT platforms, we have also seen several actors like Gurfateh Pirzada, Anushka Ranjan Kapoor, Prit Kamani, Shirley Setia etc making their debuts on shows & films on Netflix, Amazon Prime etc rather than opting for a big dreamy Bollywood debut. Not to forget, acknowledged actors like Saif Ali Khan, Manoj Bajpayee, Nawazuddin Siddiqui, Kiara Advani etc have taken brave choices as leads in OTT platforms putting Bollywood films on the back-seat for a while.

So what is the whole process these days? The new-age audience is always streaming shows & movies on Netflix, Amazon Prime, ALT Balaji etc and are glued to their mobile/laptop screens and they love all these edgy shows which have superior content in terms of what their choices are. While actors like Saif and Nawaz have only blossomed their opportunities in Bollywood and even Hollywood if we talk about Siddiqui in particular, many other actors like Pankaj Tripathi, Kubbra Sait etc have got a bevy of offers from Bollywood in terms of prominent cinema. And this has happened after all these above names made a mark with their performances in different shows/films on OTT platforms.

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Sacred Games worked wonders for Kubbra Sait for a career in Bollywood.

Similarly, after a series of flops, Saif had a magical run in Sacred Games for which he rediscovered himself as an actor and his performance while widely appreciated. This also led to an up-rise in his market and demand in Bollywood films. The same happened with Ali Fazal when his web-series Mirzapur worked greatly among the masses and his career even got levitated in the west where he got major motion movies in Hollywood. So the million dollar question is that can visible success on the digital medium be a parameter or a leading path into or help making a major comeback into B-Town? Well, we have had solid proofs like as mentioned above.

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Not to forget, the Netflix regular Radhika Apte has been balancing her OTT and Bollywood career and has even been called the game-changer for actors who have revived their Bollywood career by making intelligent decisions and working for prolific web-shows and movies.

Do you agree that OTT platforms can produce a career in Bollywood? Tell us in comments below.

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