Which is why, like me, people read reviews and check ratings before buying anything on the internet or booking a hotel. For Amazon, fake reviews have been a problem right from when it was founded. As per their findings, sellers used Facebook review groups with tens of thousands of incentivised reviewers who posted positive reviews on products.
You know you want this dress from Prada’s Fall/Winter 2015 collection. As if online shopping wasn’t already dangerous enough, it’s now proliferating social media, making it impossible to avoid that Prada dress you’ve had bookmarked for months. Pinterest, the inspirational (and aspirational) image sharing site, has taken the next step in blurring the lines between e-commerce and friendly online engagement by introducing The Pinterest Shop, a curated catalog of items that can be directly purchased, turning the Internet mood board from third-party promoter to boutique-like seller. The new addition is an enhancement of Buyable Pins, which were launched in June.