Sustainable fashion entrepreneur Myra Agarwal gave new meaning to the term ecological footprint with the launch of her eponymous footwear brand in 2019. With her eyes set on India’s ethical fashion segment, she collaborated with the reputed Central Footwear Training Institute in Chennai, to better understand the market. The result is MY|RA – a partially vegan, sustainable fashion offering whose trendy footwear designs target the modern, eco-minded consumer.
Jatropha, ixora and other pressed flowers adorn tabletops, lampshades and stationary products. Gulmohar and eucalyptus seedpods are sanded and shaped into incense-holders. Assorted seeds are polished and beaded into jewellery. These are some of the offerings at Shradhanjali, an eco-lifestyle label co-founded by Abha Tewari in 1980.
Traditionally, Patua artists and songwriters (like Moyna’s father) travelled between villages, passing down folklore via song and narrative graphic art on pats (scrolls).
With everyone talking about Make in India, and Anushka Sharma and Varun Dhawan promoting their movie, Sui Dhaga vehemently, I wondered if becoming a successful entrepreneur with a small capital is at all possible?