This concealer is so popular that one is sold every 12 seconds — and you can get it on major sale right now!

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Tarte Shape Tape Concealer. (Photo: Tarte)

When shopping at a makeup store like Ulta or Sephora, there’s always one section that seems to never not have a crowd.

Tarte is the beloved purple-patterned makeup line that beauty obsessives seek for everything from eye shadow palettes to long-lasting mascara to concealer. In fact, the concealer is so popular that it’s been named America’s No. 1 concealer brand.

Typically the concealer is around $30, but right now Tarte is having a huge sale where you can get items up to 70 percent off and then take off an additional 20 percent (yes, that means select items are 90 percent off) with the online code CYBER.

That means you can get this concealer — which is so popular that one is bought every 12 seconds worldwide — for $10 off.

It’s so popular that more than 12,400 people have reviewed the Shape Tape on Tarte’s website, and it has a 4.8 rating out of 5.

“Best concealer I’ve ever used, coverage is amazing , texture is smooth ... would highly recommend,” one reviewer said.

Like a typical concealer, this makeup product covers any discoloration, but unlike many, Tarte’s Shape Tape doesn’t get clunky or look caked on.

Made with shea butter, mango-seed butter and licorice root extract, the vitamin-rich product brightens any dark spot appearance, conditions your skin and keeps your skin’s elasticity. The result of this recipe is a smooth, matte glow that doesn’t flake or crease below the eye.

Another shopper called the Shape Tape their Holy Grail, saying: “The best concealer I've tried. Full coverage, thick (a little goes a long way). Love the big applicator. I don't always set it with powder. I don't have a problem with it creasing or drying my under eyes. Repurchased it several times.”

Shape Tape comes in 30 shades and five undertones. An in-depth guide to the the shades is included online to help you decide which would work best for your color.

According to Tarte, there are tons of ways to use this incredibly popular concealer. Obviously hiding dark circles is a must, but the concealer can also hide away redness, acne scars, pores and even tattoos.

Reviewers say the concealer is lightweight, long lasting and heat resistant, a perfect combination for someone who plans to wear it all day long.

“This concealer is so overhyped so I guess I needed to try,” admitted a shopper. “Well it is crazy effective and so worth the price!”

This reviewer put it best: “There's no other word except amazing. Coloring? Perfect. Texture? Smooth. Coverage? Not an under-eye bag or line in sight. I wasn't exactly sure what I need when I went in I just knew what I had was missing something. I found exactly what I needed.”

If you’re considering the product, now’s the time to buy. The sale ends at midnight!!

Tarte Shape Tape Concealer

Tarte Shape Tape Concealer. (Photo: Tarte)

Shop it: Tarte Shape Tape Concealer, $20 (Was $29), tartecosmetics.com

The reviews quoted above reflect the most recent versions at the time of publication.

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