Tata Consumer Products Are Planning To Elevate For Direct-To-Consumer Reach

Ruchita Ushakola
·1-min read

Yes, you heard that right in the headline, Tata Consumer Products (TCPL) is now in planning for ways to add more beverage offerings on a direct-to-consumer.

Earlier it was quite a good reach for online shopping platforms, but at this time like pandemics have been more useful for the consumers as everyone is preferring online shopping be it any product. On the same, the President, Sushant Dash packaged beverages (India, Bangladesh, and the Middle East) at TCPL told Mint daily news, that the company might add more products and scale its online shopping platform Nutrikorner.com.

Sushant said, “So, we are looking at that and evaluating the options in terms of how it works for the beverage part of it.”

In the beverage portfolio, Tata Global Beverages, have products such as Eight O’Clock Coffe, Tata Coffee Grand, Tata Tea, Tetley, and Himalayan Water. And TCPL’s portfolio includes Tata Salt, and the company sells spices and dals under the Sampann brand name.

Tata Consumer is now the third most valued Tata company — and analysts  expect more premium ahead | Business Insider India
Tata Consumer is now the third most valued Tata company — and analysts expect more premium ahead | Business Insider India

Further Dash said to the publication, “Very clearly there is growth that is happening in terms of the digital world, people are getting more and more comfortable shopping online, we are clearly seeing that growth happening. Now, one needs to obviously examine and look at the viability and whether it makes sense for our brands to have a direct to consumer channel, it is a work in progress.”

The final report according to Nielsen is that the e-commerce sales had to compromise with 3% of total sales in the fast-moving consumer goods (FMCG) sector. Although, it faced with a 23% spike in the average number of items purchased during the pandemic.